Running an online store without tracking metrics is like flying blind. Data gives you insight into what’s working and what needs improvement. In this blog, we’ll explore 10 key eCommerce metrics that every store owner must monitor to optimize performance, increase sales, and make informed decisions.
1. Conversion Rate (CR)
Your conversion rate shows the percentage of visitors who make a purchase. A low CR indicates UX or offer issues. Aim for at least 2–3% depending on your industry. A/B test pages to improve.
2. Average Order Value (AOV)
AOV = Total Revenue ÷ Number of Orders. Track this to see how much customers spend per visit. Strategies like upselling, bundling, and free shipping thresholds can increase AOV.
3. Customer Acquisition Cost (CAC)
CAC measures how much you spend to get a new customer. If CAC is too high compared to AOV or CLV, you're burning budget. Optimize ads and organic channels to improve ROI.
4. Customer Lifetime Value (CLV)
CLV is the total value a customer brings over time. A higher CLV means better customer loyalty and marketing efficiency. Use email and loyalty programs to boost retention.
5. Cart Abandonment Rate
Track how many users add items to the cart but don’t purchase. Causes include high shipping, slow checkout, or lack of trust. Use retargeting and email recovery to reduce this rate.
6. Bounce Rate
Bounce rate shows how many visitors leave after viewing just one page. High bounce may indicate poor content, design, or slow speed. Improve UX and content to retain users longer.
7. Traffic Sources
Understand where your traffic comes from—organic, paid, social, email, etc. This helps you focus on the most effective channels and optimize underperforming ones.
8. Email Open & Click Rates
For email campaigns, open and click-through rates tell you how compelling your subject lines and content are. Monitor and refine your copy, timing, and segmentation.
9. Refund & Return Rates
Track how many orders are returned and why. High rates may point to unclear descriptions or poor product quality. Reduce by improving info and setting customer expectations.
10. Customer Satisfaction & Reviews
CSAT scores, NPS surveys, and customer reviews reveal how users feel. Positive feedback builds social proof, while negative comments show areas to improve. Analyze sentiment regularly.
Conclusion
eCommerce metrics are more than just numbers—they’re the heartbeat of your store. Monitor these KPIs consistently, set benchmarks, and adjust your strategy based on real insights. A data-driven approach is the smartest way to grow your eCommerce business sustainably.